We are committed to making our brand as sustainable as possible and to reduce our impact on the environment. From products and materials, to where and how we manufacture, all the way through to how we deliver the finished product to the consumer. Every stage of the supply chain has been examined to identify where improvements can be made. As a Marine brand, we have a vested interest in ensuring our oceans, beaches and coastlines are free from damaging pollution and unsightly plastic waste.
With that in mind we are continuously looking for additional ways to reduce plastic from within our business. These include; changing all of our new season polybags so they are now 100% recyclable, reducing packaging on our accessories and removing single use plastics where we can, as well as reducing the weight of our plastic bags by 50%. In addition to this we have stopped supplying plastic hangers with our garments and all of our packaging, catalogs, header cards and swing tickets will be printed on recycled paper or card and will be 100% recyclable.
New season products are packaged in 100% recyclable polybags.
XPEL® is a new and exclusive fabric technology featuring on a select few of our new styles in 2021. This revolutionary plant-based finish is REACH compliant and has passed third party perfluorinated compound toxicology tests.
This is just the beginning of our journey and we recognize that this needs to be a long-term commitment. With a number of initiatives already introduced and others in the pipeline, there is still much more we can achieve.